Mobility & convenience

In the US, our sites span 35 states and service around 3 million customers daily.

Our US footprint

Most consumers experience bp through our various retail models and brand names that span the United States. There are company-owned retail stores in addition to franchise and dealer-owned locations. Strategic partnerships, bp brand licensing, business-to-business and wholesalers are also in the mix as well. However, uniting all of these are the customers we serve.

Our mobility and convenience brands, such as bp, Amoco, ampm or Thorntons are part of Americans’ everyday lives. Altogether, our locations total more than Target and Walmart US stores combined and represent ~35% of bp’s global branded sites footprint.

We are committed to putting the customer at the heart of what we do to help accelerate the mobility revolution and redefine the convenience experience.

Greg Franks
SVP, mobility and convenience, Americas

The numbers tell the story

bp’s retail presence includes 7,000+ bp-, Amoco-, Thorntons- and ARCO-branded sites

bp’s 'strategic’ presence includes 600+ ampm and Thorntons stores

bp delivered 7.3 billion gallons of bp-branded fuel in 2020

BPme Rewards Price Match

In January 2021, bp launched Price Match, a first-of-its-kind offer from BPme Rewards.

How it works

Price Match gives BPme Rewards members the best gas price[1] by automatically comparing bp and Amoco prices to competitor stations (Exxon, Mobil, Shell, Chevron and Marathon) within a half-mile radius.

If there are no competitor stations within that radius, the search expands up to two miles. If there is a lower price for the same fuel grade, a cents per gallon savings is automatically applied to the member’s next BPme Rewards purchase. This offer is available in the BPme app for a monthly subscription fee of 99 cents.

Every time a Price Match subscriber fills up with eight or more gallons of bp or Amoco gas in one transaction using BPme Rewards, prices will automatically be compared and savings, if applicable, will be applied to their next BPme Rewards purchase. Subscribers can save up to 5 cents per gallon per transaction with Price Match, which can be stacked with the 5 cents off every gallon on every visit that BPme Rewards members can receive every month.

Today’s drivers are constantly searching for convenient ways to save time and money at the pump, so we designed Price Match as an easy digital solution to assist in that journey. New innovations like Price Match from BPme Rewards provide simple ways for consumers to have a worry-free experience when finding the best possible gas price when it’s time to fill up.

Lisa Blalock
VP, marketing mobility and convenience, Americas

Delivering personal, seamless experiences

BPme Rewards highlight an important aim of our US mobility and convenience business – to leverage digital capabilities to deliver a personalized and seamless interaction for bp customers.

In response to COVID-19, we offered over $8 million in fuel discounts for healthcare works, first responders, veterans, service members, teachers and students, and we continue to support our communities through additional discounts in our BPme Rewards program.

bp also helps US consumers save on fuel through our key retail partnerships. Consumers in select areas can earn fuel discounts by shopping at certain Kroger-owned brands, including Mariano’s and Harris Teeter.

  • [1]

    Subscription fee of 99¢/month & purchase of at least 8 gal of fuel required in a BPme Rewards transaction. Posted credit price at bp/Amoco will be compared to the posted credit price according to GasBuddy® at any Exxon, Mobil, Shell, Chevron, or Marathon sites within a ½ mile radius at the same time. If we find a lower price, your Price Match savings are capped at a maximum of 5c/gal. Terms & conditions apply: bp.com/price-match-terms

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Thorntons

Growing our mobility and convenience presence in the US by adding Thorntons.

Evolving to meet changing needs

Convenience retail is evolving to meet the changing needs of consumers – and so are we. Our customer-oriented fuels and convenience business has taken full ownership of Thorntons – a Kentucky based fuel and convenience store chain.

We have a proud history of high-quality retail brands across the country. Incorporating Thorntons into our business combines their customer-first culture with our existing third-party operated US retail network and will help us deliver our convenience strategy of offering customers what they want, where and when they want it.

Dave Lawler
president and chairman of bp America

Enhancing customer convenience

From food and beverage offerings to fuel and electric charging for vehicles, bp plans to increase daily customer touchpoints from 11.5 million per day to more than 15 million per day by 2025. Our customer loyalty app, BPme, has more than 3 million transacting customers globally. We intend to grow customers on our digital platforms over tenfold by 2030.

Thorntons’ customer-centric digital capabilities will support bp’s digital evolution intended to enable personalized, innovative offers for consumers. This includes high-quality food, beverage, loyalty and mobility solutions.

Thorntons has earned customer loyalty for over 50 years by offering best-in-class service and store operations. We are excited to welcome them into our family.

Greg Franks
SVP, mobility and convenience, Americas

Our strategy in action

In August 2021, we concluded a deal to acquire the remaining majority ownership of Thorntons that we didn’t already own. This positions bp with a strong convenience offer in the Midwest and Florida, with 207 owned and operated locations across six states, including Kentucky, Illinois, Indiana, Ohio, Tennessee and Florida. Our intention is to retain and grow the wildly popular Thorntons brand.

The move bolsters execution of our strategy for the mobility and convenience business, which aims to increase the number of strategic convenience sites in our global network from around 2,000 to more than 3,000 and double global earnings by 2030.

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EV fleet charging

In December 2021, we took our first major step into electrification in the US by acquiring EV fleet charging provider AMPLY Power.

This is a graphic of a bus and a van parked at an electric charging station, while other vehicles travel on a highway in front.

We took our first major step into the electric charging of commercial fleets operating trucks, buses and vans in the US with our acquisition of AMPLY Power in December 2021. AMPLY Power specializes in providing electric fleets with the right charging solutions. Its comprehensive Charging-as-a-Service (CaaS) approach for fleet operators helps to ensure each EV is optimally charged and available when needed, in exchange for a price-per-mile-driven fee. AMPLY’s proprietary software technology, OMEGA, helps fleet operators manage energy costs and optimizes performance by providing real-time monitoring of EV charging operations and preventative maintenance for both vehicles and chargers.

bp is aiming to speed up electrification in the fast-growing fleet segment, which has a key role to play in lowering emissions from the transport sector. As we continue to invest in new forms of infrastructure and technology to serve our global fleet customers, AMPLY Power provides an ideal opportunity to build our EV business in the US. They bring an experienced team, a rapidly expanding customer base and user-friendly digital platform.

Richard Bartlett
SVP, future mobility and solutions

AMPLY Power was named on the 2021 Global Cleantech 100 list for the second year in a row, and counts public and private fleets amongst its customers, including major transit operators and school bus providers.

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