Growing our mobility and convenience presence in the US by adding Thorntons.

Evolving to meet changing needs

Convenience retail is evolving to meet the changing needs of consumers – and so are we. Our customer-oriented fuels and convenience business has taken full ownership of Thorntons – a Kentucky based fuel and convenience store chain.

We have a proud history of high-quality retail brands across the country. Incorporating Thorntons into our business combines their customer-first culture with our existing third-party operated US retail network and will help us deliver our convenience strategy of offering customers what they want, where and when they want it.

Dave Lawler
president and chairman of bp America

Enhancing customer convenience

From food and beverage offerings to fuel and electric charging for vehicles, bp plans to increase daily customer touchpoints from 11.5 million per day to more than 15 million per day by 2025. Our customer loyalty app, BPme, has more than 3 million transacting customers globally. We intend to grow customers on our digital platforms over tenfold by 2030.

Thorntons’ customer-centric digital capabilities will support bp’s digital evolution intended to enable personalized, innovative offers for consumers. This includes high-quality food, beverage, loyalty and mobility solutions.

Thorntons has earned customer loyalty for over 50 years by offering best-in-class service and store operations. We are excited to welcome them into our family.

Greg Franks
SVP, mobility and convenience, Americas

Our strategy in action

In August 2021, we concluded a deal to acquire the remaining majority ownership of Thorntons that we didn’t already own. This positions bp with a strong convenience offer in the Midwest and Florida, with 207 owned and operated locations across six states, including Kentucky, Illinois, Indiana, Ohio, Tennessee and Florida. Our intention is to retain and grow the wildly popular Thorntons brand.

The move bolsters execution of our strategy for the mobility and convenience business, which aims to increase the number of strategic convenience sites in our global network from around 2,000 to more than 3,000 and double global earnings by 2030.

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